Creating a professional journalist who recognizes the responsibility and accountability of publicizing accurate information is a timely need - Prime Minister Dr. Harini Amarasuriya
Prime Minister Dr. Harini Amarasuriya stated that in the digital and social media platform, some individuals publicize false information for personal gain, so creating professional journalists who recognize the responsibility and accountability of sharing accurate and faithful information has become a timely necessity.
The Prime Minister made these remarks while attending the certificate awarding ceremony of the MMC ITN Campus of the Independent Television Network (ITN) in Colombo for students who successfully completed the first certificate course conducted by the institution held 12 th of November at Sri Lanka Foundation Institute.
The Prime Minister also presented gold awards to Abhisheka Dunukewela, Dimuthu Nirman, and Kavindya Gimhani, who completed the course successfully and achieved top honors.
Addressing further, the Prime Minister stated,
The ITN Multi Media Campus, established to provide education in the field of multimedia, is a pioneering educational institution dedicated to shaping the next generation of media professionals, broadcasters, digital creators, and communication specialists. Statistics show that globally, the creative and digital industries generate more than a trillion dollars each year. These are no longer distant figures, youth of Sri Lanka are inherently creative, and this program provides them with the knowledge and guidance needed to turn creativity into a livelihood. Therefore, this is a valuable opportunity to enter this field with proper education and training.
In today’s world, where subjects such as Immersive Artificial Intelligence, Big Data, Digital Analytics, and Digital Media Technologies are increasingly discussed, studying digital creation is not something new or luxurious. It is an essential area of knowledge that every professional should utilize to some extent. Especially considering the present generation is engaged in digital and social media creation, we can observe that they are highly creative and confident individuals. The ITN MMC Campus is committed to equipping students with modern digital technical skills, practical experience, and technical expertise necessary to thrive in the rapidly evolving media industry.
Today, digital and social media have grown to a level comparable to traditional or mainstream media. This is true not only globally but also in Sri Lanka. Professions such as content creators and YouTubers have now joined the ranks of traditional media professionals. Here, the most important thing we need to consider is the very influence that these media possess. What is actually needed are only a few limited necessities. However, with the influence and reach of these media, there are both positive and negative outcomes. Therefore, providing our youth with structured and subject-based education has become essential.
At present, we frequently discuss misinformation, disinformation, and mal-information. The harm caused to society by these issues is evident, as we see many content creators spreading false information for personal gain. This is why it is so important to create journalists who possess professionalism and understand responsibility and accountability. Institutions such as this have a great duty and responsibility in nurturing such professionals. I was informed that all the courses here are designed to empower small and medium-scale digital entrepreneurs. In this regard ITN MMC Campus is courageously undertaking the responsibility in a time that it’s commitment is much more in need for our country.
Our government has taken major steps toward digitalization across all sectors. One of our key goals is to transform job seekers into job creators in the future. We are working toward that vision, and your contribution is immensely valuable in achieving it. Therefore, it is clear that the future is bright for students armed with knowledge. As creative citizens capable of competing globally, you will have limitless opportunities. You will not only shape your own future but also contribute to building the nation’s future.
Minister of Health and Media, Dr. Nalinda Jayatissa, stated that he appreciates the efforts made by the Independent Television Network (ITN) as the "Home for Television Network” to train individuals capable of moving forward with digital technology. The economy and other sectors of the country had been moving very slowly for years, which hindered national progress. Hence, the government’s goal is to achieve future objectives through a new approach, and digitalization in the media sector is a vital part of that process. Therefore the digital literacy places a vital role for citizens to connect with the world.
Deputy Minister of Media, Kaushalya Ariyarathna, mentioned that in digital marketing, advertisements often spread false and regressive ideologies. Therefore, creative productions must promote positive values such as equality, justice, and gender awareness. It is also vital to share information on social media with an understanding of its truthfulness. Merely having a mobile phone or similar device does not make one a journalist, what truly matters is the accuracy and integrity of the content being shared.
The event was attended by Secretary to the Ministry of Health and Media Mr. Anil Jayasinghe, Chairman of ITN Mr. Priyantha Wedamulla, the Board of Directors and academic staff of MMC ITN Campus, as well as certificate recipients and their parents.
Prime Minister’s Media Division





